• Four cryptocurrency exchanges and trading platforms – Coinbase, eToro, Binance, and Kraken – have confirmed that they will not be advertising during Super Bowl LVII.
• Coinbase and eToro advertised during last year’s Super Bowl.
• The companies cited various reasons for not advertising this year, such as prioritizing digital presence and education over a 30-second ad spot.

Cryptocurrency Exchanges Will Not Advertise During Super Bowl LVII

Four cryptocurrency exchanges and trading platforms have confirmed that they will not be advertising during Super Bowl LVII. Coinbase, eToro, Binance, and Kraken all stated that they had no plans to advertise in this year’s game.

Coinbase & eToro Advertised Last Year

Coinbase and eToro both advertised during last year’s event. A spokesperson from Coinbase said “we are incredibly proud of our first national ad which debuted at last year’s Super Bowl, we won’t be appearing in this year’s game.“ A representative for eToro said „we had no plans to advertise in this year’s Super Bowl.“

Reasons For Not Advertising This Year

Binance criticized the idea that crypto firms should advertise during the event. Patrick Hillmann, the company’s Chief Strategy Officer wrote “We’ve never run a Super Bowl ad because we don’t believe it’s an appropriate vehicle to introduce new users to crypto…Unlike a light beer or a new car model, a lot of education has to be done with new users before they should consider investing in crypto.“ He added that a 30-second ad spot is “not a good use of resources“ and can attract users without properly highlighting risks.

Kraken also chose not to advertise stating „We are not advertising at Super Bowl LVII. We’re always searching for creative ways to bring Kraken into the forefront of consumer’s minds but right now we are focused on strategic execution.“ They emphasized their focus on customer security features, customer support, and service improvements.

Other Companies Contacted by Crypto Slate

Crypto Slate also reached out to Crypto.com, Robinhood, Gemini, Binance.US Grayscale ByBit Blockchain.com but did not receive any response.Conclusion . . . . . . . . . .. . ..                                                   
                                                                                                                              
                                                                                                                                      
                                                                                                    It appears that none of these companies will be placing ads during this years‘ Super Bowl after choosing other methods of promotion instead.